Fox also aired “The Passion” and “The Rocky Horror Picture Show: Let's Do the Time Warp Again” earlier this year, but they lacked the inherent drama of a fully live performance. NBC aired “Peter Pan Live!” in 2014 and “The Wiz Live!” in 2015 then Fox followed suit, bringing “Grease: Live” to TV earlier this year. Unsurprisingly, more shows quickly followed. Thompson says, calling Underwood a "big draw name." “I think ‘The Sound of Music’ got the numbers it did because it was the first one of these things and because of who was starring in it,” Mr. Renewing Old Ironsides, with help from an Indiana forest Underwood's participation as one reason for the musical's success. Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University, points to Ms. The experiment paid off in a big way for NBC, drawing more than 18 million viewers that night. NBC kicked off the current live TV musical approach with “The Sound of Music Live!” in 2013 – its first live musical in almost 50 years, starring country superstar Carrie Underwood. The appeal, say observers, feeds on a blend of seasonal nostalgia, the attraction of programming billed as an "event," and having a shared, authentic and spontaneous experience with people across the country. It’s the latest live musical to come to TV, as programming like the Super Bowl, the Oscars, live results shows like “The Voice,” and these NBC productions demonstrate that TV viewers today may love “binge-watching,” but some are still drawn by live television. Harvey Fierstein, Martin Short, Ariana Grande, Jennifer Hudson, and Garrett Clayton co-star. It stars Maddie Baillio in the lead role of Tracy Turnblad, a teenager growing up in 1960s Baltimore who loves to dance. The network is continuing its tradition of debuting a live theatrical production in December with “Hairspray Live!,” which airs Dec. You can’t stop the beat and you can’t stop NBC’s live musicals.
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